HeyJinx! Design: A Brand As Playful As Its Founder

Jul 11

Project Snapshot

HeyJinx! Design, founded by the energetic Paige Durborow, brings vibrant photography and graphic design to life—but after five years in business, Paige knew it was time for her brand and website to match the creativity she delivered to clients. Without a clear logo or brand guidelines, and with an outdated website holding her back, she turned to Dana Robertson to build something bold, approachable, and true to her style.

Discovery Rooted in Personality and Purpose

We started with immersive brand exploration to get to the heart of Paige’s work. What emerged was clear: HeyJinx! wasn’t just about visual services, it was about creating fun, impactful collaborations with clients who love storytelling as much as she does. Paige’s playful, fast moving energy inspired the visual direction, with a cheeky raccoon icon and vibrant color palette reflecting her approachable, get it done vibe.

Building a Brand That Works as Hard as She Does

I led the creative strategy and guided the brand refresh from the ground up—delivering a modern, personality driven logo, brand voice guidelines, and a website built to grow alongside HeyJinx!. The website design paired bold visuals with clear messaging, creating a showcase for Paige’s impressive portfolio and making future updates easy for her to manage.

The Impact

HeyJinx! now has the brand clarity and marketing tools Paige needed:

A fresh, vibrant website that feels as dynamic as her work.
A playful yet professional logo that finally gives her brand a recognizable identity.
Clear brand guidelines and a simple content update process, so she can confidently manage her digital presence moving forward.

The relaunch gave Paige a brand platform she can build on for years to come, capturing the heart of what HeyJinx! is all about.

What Paige Said

Lovely, talented, a joy to work with. I didn't have a concept of who my "ideal client" was before this, and not only did they help me get there but I now have a logo I love to share and a website that's actually functional.