Chenel Trevellini: Reframing Expertise Through Brand

Chenel on a hike, one of her favorite self care activities.

Turning a mentorship-focused brand into a national thought leadership platform

Project Snapshot

When Chenel first reached out, her goal was to build a stronger online presence for her mentorship work. But through discovery, we uncovered something bigger—an opportunity to position her as a national voice in wound care innovation, where credible leadership was needed.

Discovery That Uncovered More Than a Brand

I started by auditing Chenel’s online presence, but the real breakthrough came in our conversations. What began as a mentorship brand was really the next chapter in a career shaped by clinical expertise, wellness advocacy, and leadership. Together, we uncovered the narrative that blended her professional authority with her personal story—something no one else in her space was doing.

Building a Strategy That Felt True

We redefined her brand positioning to reflect this multidimensional story. I created clear messaging pillars, a refined elevator pitch, and a content strategy that spoke to both her clinical credibility and her values. While her content team handled execution, I stayed involved as her brand alignment partner—providing direction and oversight to ensure her messaging stayed clear, human, and aligned across every platform.

The Impact

The result? A 60% increase in engagement, new speaking invitations in her field, and a renewed confidence in how she showed up online and in her leadership. What began as a simple brand refresh became the foundation for Chenel’s emergence as a national thought leader in wound care and mentorship.

What Chenel Said

"Dana helped me find my authentic voice, amplify my impact, and create a brand that truly represents both my expertise and my values."
— Chenel Trevellini

Closing Thought

Every leader has a deeper story behind their expertise. My work helps bring that story forward—and turn it into momentum.