Strategic Brand Alignment for Growth Minded Humans

Hi, I’m Dana, your Brand Alignment Partner

I help leaders and teams bring clarity and consistency to their brand, aligning how they show up across their business to drive sustainable growth and build trust.

With nearly a decade of experience in in-depth growth strategy, I’ve partnered with businesses across a wide range of industries to bring clarity, consistency, and momentum to their brand.

My work is always people and purpose-centric because real alignment only happens when your brand reflects who you are and shows up at every touchpoint.

Dana Robertson - A woman with dark brown wavy hair and fair skin, smiling, wearing a sleeveless navy blue top, large hoop earrings, and a matching turquoise necklace, standing in front of a pastel pink and purple gradient background.

CLIENT PORTFOLIO: HELEN FOSAM, Ph,D.

Helen Fosam, Ph D., Portrait of a woman with braided black hair wearing a blue pinstripe blouse with white lace details on the sleeves, standing in a bright kitchen with large windows.

“Dana’s work made me LOOK GOOD! She pulled together a strategy and the perfect dream team: a combination of talent to spotlight and maximize my online presence. I highly recommend her to anyone looking to shine.” - Helen

BRAND STRATEGY & AUDIENCE ALIGNMENT

Helen came to me with a powerful mission and strong medical content, but her courses weren’t reaching the frontline physicians they were meant for. Together, we clarified the gaps in messaging and accessibility, repositioning MIHLO to connect with doctors across Africa. The result? Greater engagement, multi-language access, and growing impact in improving patient care through sustainable medical education.

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    Brand Audit

    Your Fresh Perspective

    We’ll conduct a full strategic audit to explore how your brand is showing up—from visuals to voice to overall alignment. You’ll get a focused report, a custom scorecard, and clear next steps to help you move forward with confidence.

    Let's Do It!
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    Brand Strategy

    Your Blueprint Defined

    We’ll define your voice, clarify your positioning, and connect the dots between your mission, audience, and message. You’ll walk away with a custom strategy and messaging guide to support your next launch, rebrand, or phase of growth.

    Sign Me Up!
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    Brand Support

    Your Strategic Teammate

    I become your strategic partner—helping you stay aligned across decisions, messaging, and campaigns as you grow. We’ll meet regularly, shape priorities together, and keep your brand clear, consistent, and moving forward.

    Yes, Please!

What People Are Saying

Dana listened to what we needed and helped me and my team implement an effective marketing direction.

— Joshua Brooker, PA Health Advocates

“Working with Dana was transformative. She helped me find my authentic voice, amplify my professional impact, and create a brand that truly represents both my expertise and my values.”

— Chenel Trevellini, RN Wound Care

“Dana’s work made me LOOK GOOD! Her talent helped me spotlight and maximize my online presence. I highly recommend her to anyone looking to shine.”

— Helen Fosam, Ph.d, MiHLO